VENTURES
Five ships. One harbor. One is launching, one is docked after a good voyage, two are floating on evenings and coffee, and three are at the bottom of the fjord, remembered fondly.
Pulse
THE AI ORCHESTRATOR FOR YOUR IRL SOCIAL LIFE
Pulse is a mobile app for making and keeping friends. We match adults in the same city into groups of 8 to 15, add an AI host named Pip to the group chat, and give each group 10 days to meet in person. After the first meetup, groups unlock citywide plans and hangouts with other users in their city.
We optimize for repeat IRL meetups, not time spent in the app.
Aquabook
Uber For Salmon Farm Maintenance Boats
An on-demand marketplace connecting salmon farmers with maintenance boats on offshore farms. I co-founded Aquabook and led product and early GTM across 200 listed sites and a share of Norway's boat operators. Acquired by a Norwegian shipping broker.
THEGRAVEYARD
Every builder has one. These three are mine, buried with honors, remembered fondly, and occasionally revisited when the fog rolls in.
Wharf
Europe's first online wholesale seafood marketplace. $1M raised, $4M+ revenue across UK, Spain & China.
Ops became the bottleneck. Thin margins and cash flow won.
"Revenue doesn't build a company. Leverage does."
Tradeit
Bloomberg Terminal for global seafood. 9 LOIs signed after graduating an accelerator.
Couldn't agree on product or model. Runway ran out first.
"Start narrow. Ship fast. Let customers steer."
Buildink
AI product manager that wrote docs and specs for 300+ founders.
Usage without payments. Wrong team for the wedge.
"Interest is usage. Fit is payments."
SIDEPROJECTS
Small experiments that grew tent poles. Two directories I wanted to exist: one for the road, one for the AI frontier.
Bobli
AI-powered directory for RV campsites.
Scrapes, ranks, and describes RV and camper sites across the Nordics, with AI-written summaries, real photos, and honest verdicts.
Visit bobli.no →Search of AI
AI Discovery and Resource Hub.
A curated compass for the AI frontier: tools, papers, tutorials, and resources for builders trying to keep up with the wave.
Visit searchofai.com →