Currently
Pulse
An AI app for making new friends in your city. Weekly small-group matching, real venues, and low-pressure plans.
Product & Growth Leader with experience across Google, software agencies, and startups. I thrive in ambiguity, turning complex problems into clear product, growth, and go-to-market strategies.
Currently building Pulse, an AI-powered platform that helps like-minded people build real friendships through group meetups.


A small town wedged between steep peaks and a deep fjord, well above the Arctic Circle. Long dark winters, endless summer light, and the kind of horizon that keeps you humble.
Currently
An AI app for making new friends in your city. Weekly small-group matching, real venues, and low-pressure plans.
2019 to 2024
Built a marketplace between salmon farms and the service vessels that keep them running. ~200 sites along the coast. Ended in an acquisition.
Advisory
Advising a small number of AI-native teams on product strategy, positioning, and growth. Best fit for seed to Series A founders with technical products and weird problems.

Building the friendship playbook: an AI + gamification app that turns like-minded strangers into real-life friends through spontaneous group chats and IRL meetups. I lead product and growth.

Uber for salmon-farm service boats. Built the 0→1 marketplace, ran early GTM on both sides, and stayed on as product advisor and minority shareholder after the acquisition.

Fractional founder across 30+ startups. Launched LVDY end-to-end, advised Duvel Moortgat on a new kombucha line, and shipped a portfolio of micro products including Bobli and SearchOfAI.

AI product manager that turned raw founder ideas into structured product requirements. 300+ founders on the MVP, pitched at Antler IC, Xoogler Demo Day and Web Summit Rio before shutting down.

Ideated Buildink and ran problem validation for software product planning and documentation inside Antler's Madrid cohort.

Leading no-code agency out of SF. Partnered with 20+ startups and Fortune 500 teams to validate, scope and ship product visions end-to-end.

Pivoted a B2B seafood importer into one of Europe's first online wholesale seafood marketplaces. 150+ SKUs, 12,000 customers across UK/Spain/China, £1M+ raised, $4M+ revenue.

A 'Bloomberg Terminal' for the global seafood trade. Hatch Aquaculture accelerator in Bergen, $100K raised, 11 LOIs from Ecuadorian shrimp exporters, team of 5.

Advised 500+ Norwegian SMBs and 50+ mid-market and enterprise CMOs on digital strategy, performance marketing and e-commerce. Ran workshops on Ads, Analytics and YouTube.

High-school exchange programs for Scandinavian students. Ran the full sales process across Northern Norway remotely, then coordinated visas and departures from Oslo.

Nordic consumer electronics retail through middle and high school. Ran the Telecoms department: budgets, product offering, store displays and pricing.