Stian Hansen

HI, I AM
STIAN.

Product & Growth Leader with experience across Google, software agencies, and startups. I thrive in ambiguity, turning complex problems into clear product, growth, and go-to-market strategies.

Currently building Pulse, an AI-powered platform that helps like-minded people build real friendships through group meetups.

FounderOperatorAI Advisor
Portrait of Stian Hansen, builder and operator based in Madrid
Stian · NO
Golden-hour sunset over the fjord above Narvik, Norway
Arctic Circle · 68°N
Golden hour · shot on the hill
Hometown

Welcome to
Narvik.

A small town wedged between steep peaks and a deep fjord, well above the Arctic Circle. Long dark winters, endless summer light, and the kind of horizon that keeps you humble.

Lat68° 26′ 11″ N
Long17° 23′ 54″ E

Currently

Pulse

An AI app for making new friends in your city. Weekly small-group matching, real venues, and low-pressure plans.

2019 to 2024

Aquabook

Built a marketplace between salmon farms and the service vessels that keep them running. ~200 sites along the coast. Ended in an acquisition.

Advisory

Consulting

Advising a small number of AI-native teams on product strategy, positioning, and growth. Best fit for seed to Series A founders with technical products and weird problems.

Field Notes

The CV,
by district.

15+ years · 5 continents
  1. Co-Founder · Product & GrowthMar 2025 — PresentMadrid · Remote
    Pulse logo

    Pulse

    Building the friendship playbook: an AI + gamification app that turns like-minded strangers into real-life friends through spontaneous group chats and IRL meetups. I lead product and growth.

  2. Co-Founder · Product & GrowthJan 2021 — PresentNorway · Remote
    Aquabook logo

    Aquabook

    Uber for salmon-farm service boats. Built the 0→1 marketplace, ran early GTM on both sides, and stayed on as product advisor and minority shareholder after the acquisition.

  3. Fractional Product & Growth LeadJan 2021 — PresentLondon · Remote
    Mysem logo

    Mysem

    Fractional founder across 30+ startups. Launched LVDY end-to-end, advised Duvel Moortgat on a new kombucha line, and shipped a portfolio of micro products including Bobli and SearchOfAI.

  4. Cofounder & CEOSep 2023 — Oct 2024Mexico City
    Buildink logo

    Buildink.io

    AI product manager that turned raw founder ideas into structured product requirements. 300+ founders on the MVP, pitched at Antler IC, Xoogler Demo Day and Web Summit Rio before shutting down.

  5. Founder in ResidenceSep 2023 — Dec 2023Madrid
    Antler logo

    Antler

    Ideated Buildink and ran problem validation for software product planning and documentation inside Antler's Madrid cohort.

  6. Product ManagerFeb 2022 — Nov 2023San Francisco · Remote
    Airdev logo

    Airdev

    Leading no-code agency out of SF. Partnered with 20+ startups and Fortune 500 teams to validate, scope and ship product visions end-to-end.

  7. Co-Founder & COOOct 2017 — Dec 2020London · Hybrid
    Wharf logo

    Wharf Seafood

    Pivoted a B2B seafood importer into one of Europe's first online wholesale seafood marketplaces. 150+ SKUs, 12,000 customers across UK/Spain/China, £1M+ raised, $4M+ revenue.

  8. Founder & Co-CEOOct 2017 — Dec 2018London
    Tradeit logo

    Tradeit

    A 'Bloomberg Terminal' for the global seafood trade. Hatch Aquaculture accelerator in Bergen, $100K raised, 11 LOIs from Ecuadorian shrimp exporters, team of 5.

  9. Account Strategist · NordicsJun 2016 — Oct 2017Dublin
    Google logo

    Google

    Advised 500+ Norwegian SMBs and 50+ mid-market and enterprise CMOs on digital strategy, performance marketing and e-commerce. Ran workshops on Ads, Analytics and YouTube.

  10. Business DevelopmentJun 2013 — Apr 2016Oslo · Remote
    Educatius logo

    Educatius

    High-school exchange programs for Scandinavian students. Ran the full sales process across Northern Norway remotely, then coordinated visas and departures from Oslo.

  11. Salesman & Department ManagerMay 2010 — Jan 2015Narvik
    Elkjøp logo

    Elkjøp

    Nordic consumer electronics retail through middle and high school. Ran the Telecoms department: budgets, product offering, store displays and pricing.